Brand personality:

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For Soft Landing, Boise's up-and-coming soft serve destination, we created a vibrant brand identity that reflects their cheerful, welcoming atmosphere. Drawing inspiration from the iconic swirls of soft serve cones, the design captures a friendly, retro style through pastel colors and whimsical typography. Soft Landing's refreshed identity isn't just about ice cream—it's about sharing moments of joy, one swirl at a time.

Soft Landing Soft Serve


"I don't have formal design experience, and though I had an idea of the brand feel and aesthetic we were going for, I needed a true professional to execute it. After seeing a few of Karlie's designs, we knew she was the perfect choice to help bring our brand vision to life. Karlie is so creative, organized and professional. She seeks to understand your brand values and vision, and helps you articulate them with even more clarity. Her process makes it easy and fun. The process was a dream. We loved working with you!"

"We loved working with you!"

Kind words from Katie

Feeling overwhelmed, conflicted, or intimidated by the thought of branding? You're in the perfect place. I’m Karlie, and as the creative behind K Made Design Co., I breathe life into brands for visionary entrepreneurs like you every day. My role is to spotlight what makes you distinct and then propel you to stand out in your industry.

Overwhelmed by your own brand.


Your reputation is pivotal, and I’ve heard through the grapevine that the quality leads you're seeking are scrutinizing yours. A piecemealed brand does no justice to your meticulously crafted client experience, services, and business structure. It’s time to align your external brand image with the exceptional quality of your services.

I believe every female founder deserves an iconic brand & website that live up to their business.

About K Made Designs…

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