Alright, so your brand doesn’t quite live up to the hype your clients are giving (yet!), but that shouldn’t be what’s keeping your brand from building a reputation that goes above and beyond for you. If you’ve ever wondered if the way your website looks is actually deterring potential clients from the services you’ve poured yourself into — you’re likely missing out on the growth that comes from having a reputation-building, iconic brand people can’t shut up about. 

Putting an end to lackluster branding since 2020.

Iconic branding leverages that hype, and turns it into your biggest asset. Think about it. A client refers you to a peer, but it falls flat when they check you out and see an outdated website that doesn’t match the raving review. Instead of landing a new client and growing your business, the opportunity slips away.

Let’s Give Them Something to Talk (on and on and on) About.

Honestly, there are plenty of small businesses and photographers out there — but none of them have your unique vision, talent, and passion. You’ve built something special, and your clients love you for it.

But, you also know that even though they’ve been singing your praises, there’s something about your brand and website that just aren’t living up to the chatter, right?

Personally, I think everyone should be chatting non-stop about you.

This growth isn’t fleeting. Iconic brands are built on values that beget customer loyalty all while maintaining their core identity through time.

03 / sustainable growth

When people talk about your brand in all the right ways, it naturally attracts the right people to your business, and shies away the rest.

02 / Quality leads

Iconic brands aren’t temporary — they become a part of their community’s lives in a valuable way.

01 / Lasting connections

Iconic websites spark bubbling conversations with the right people — and that matters because word-of-mouth is the richest, rarest, and most respected form of marketing (it’s also the only kind of marketing — that I know of — that puts a little pep in your step, so that’s a plus).

What does it mean to be iconic, anyway?

My goal is to be more than a designer — I’m your partner in strategic design and brand growth. I stand beside you as you evolve, offering expertise not only in design but in nurturing your growth, supporting your vision, and celebrating your successes.

05 / Partner in your growth

I’m a storyteller at heart. From the nuances of your mission to the milestones of your growth, I weave your story into every aspect of your brand, making it relatable, memorable, and uniquely yours.

04 / Embrace your unique story

Each design is a bridge connecting you to your audience, fostering genuine interactions and turning customers into loyal advocates. I craft each project with the intention of making your brand a conversation starter, a community builder.

03 / Build More than Just a Brand

In a world cluttered with superficial brand messages, I believe wholeheartedly in authenticity. It’s the foundation of relationships that sell, going first in vulnerability and leadership.

02 / Authenticity at Every Turn

It all starts with listening, truly hearing your story, goals, dreams, and challenges of you as a visionary. I dive deep into understanding your unique narrative so that every design element resonates with the core of your mission and speaks directly to the hearts of your audience.

01 / Listen with intent

So, how do you create an iconic brand that sparks bubbling conversations about you? You’re in luck, because this is where I pull back that curtain a bit and share some of my not-so-trade-secrets. 

"Right... but how do you DO it?"

In case you’re saying,

The K Made Design Co. Difference

I started K Made Design Co. not just because I love design, but because I know the power of a brand that truly speaks. I make your website feel like home, like it's a perfect reflection of the incredible woman behind it (you!)

And at the end of the day, it’s not even about how something looks. It’s about what a strong, iconic brand identity does. I’m about long-term wins — seeing my clients not just launch their brand, but grow and evolve with it. When they tell me they’ve gained more confidence, clarity, and (let’s not forget) clients, it’s like a high-five moment for me! 

My goal is to see you step up as visionary leader of your brand, confident and empowered, with a brand and website that beautifully echo your journey and aspirations!

My world may revolve around colors, shapes, stories, and the magic of turning them into iconic brands, but what really gets me out of bed each morning? It’s simple — it’s knowing that my work gives you a stepping stone to your next level of business. I live for those ‘aha’ moments when a client’s eyes light up, seeing their dream translated into a brand or a website.

I’m Karlie, the creative force behind K Made Design Co. 

LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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LET'S GET TO KNOW EACH OTHER
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oh hey there!

Core values

You’re a human. I’m a human. We should act like it by prioritizing well-being and finding a beneficial work-life balance to create a sustainable life beyond work demands. 

Harmony

I approach everything with genuine passion, energy, and a positive attitude that inspires my designs and my clients. 

Enthusiasm

This comes from an unwavering dedication to deliver my absolute best in every aspect of my work.

Excellence

Support is about being there for you every step of the way — not just as a designer, but as a partner who offers belief and guidance.

Encouragement

To me, this means staying true to myself and my clients, nurturing honest connections and always providing real, lasting value.

Authenticity

I love linking arms with people who also believe in: 

- Julia Lorraine Photography

"You were so organized and I felt like you were always one step ahead of me. So refreshing!"

Definitely tearing up on this one. I take a lot of pride in the detailed process and client experience I offer. I prioritize making my clients feel supported and guided through their projects because I want them to feel a palpable sense of pure relief and excitement when they hire me. I go the extra mile to create a seamless and supportive journey. 

My Super-Rich Client Experience 

01

- Caitlyn, Lila

"You built a brand using our companies values...It felt very strategic and professional!"

With a background in business education, I’m able to strike a balance between the creative and business aspects of what I do. My clients benefit from my designs as well as my understanding of their goals and challenges.

Strategic Business Knowledge

02

- Hannah, Say What? Podcast

"You are extremely professional, kind, and you go above and beyond for your clients."

My clients are humans first, business owners second (or third, or fourth!), and I see them as individuals I’m genuinely helping because I genuinely care about their success.

Genuine Client Care

03

- Kaylan, Bushel & Bunch

"Because of my new brand & website, I'm confidently raising my prices... & showing up for new networking events!"

My projects have a unique ability to encourage and reignite my clients’ enthusiasm for their businesses. After all, they spend every day carrying so much responsibility — I love that I’m able to help them get excited about their business again!

Rekindling Excitement & Recharging for Growth

04

Let's get talking >

Your brand is your business’s most valuable asset — it should validate the hype from your clients and prove you are who your clients say you are. 

Ready for a conversation-sparking brand?

My philosophy

What clients LOVE about K Made Design Co.