Issue No. 10: “All my website projects now INCLUDE copywriting!”

I hate website copywriting.

(Ironic since copywriting is such a close sister to my own profession lol)

But honestly. It’s overwhelming, time consuming, and stresses me out to the max.

“What will speak best to my audience?” “What keywords should I use?” “How do I make sure its optimized for SEO?” “How do I sell my services without being pushy?”

Most website designers offer clients one of two options when it comes to copywriting: hire a separate copywriter, or write it yourself.

Either way, the copywriting itself is out of my hands. And let’s be honest, there’s only so much we designers can be experts in.

Juggling branding design, website design, AND copywriting expertise as one person?? That’s a no from me. We want quality over quantity here, people.

So, at the beginning of my business, I did what most were doing and offered those two solutions.

I even went so far as to create a 20+ page copywriting template for the clients who decided to write it themselves!

But I wish I hadn’t.

You see, I learned very quickly that having my clients take on the task of writing their own website copy wasn’t very helpful.

Heck, they’re busy business-owners like me – they don’t have the time to become expert copywriters overnight.

And as much as I tried to make the copywriting template as helpful as I could, it was very easy for clients to still get lost, frustrated, or overwhelmed.

Yet at the same time, I was also partnered with a phenomenal copywriter (aka Kaylan from Bushel & Bunch!) for clients who knew writing their own copy wasn’t for them.

(psssst, she’s actually my sister! talk about convenient)

And the difference between the projects where the client wrote their own copy, versus the projects Kaylan worked on, was striking.

You see, I found that when my clients worked with a professional copywriter, they…

• Felt much more relieved, knowing their website’s copy was in good hands.
   
• Were able to get their website back right on schedule, without causing delays in the project because they were struggling to write.
   
• Saw much more success after their website was launched, since every word on their website was professionally and strategically crafted for their unique audience.
   
• Saw higher website traffic numbers, due to all the tireless SEO research Kaylan does for their copy.
   
• Had improved website user experience, since copywriters also are specifically knowledgeable on how to organize a website’s layout.

Eventually, working on projects without Kaylan’s help started feeling like a massive disservice to my clients.

Here they were, investing significant amounts of money into their business and website, with me knowing that not having professional copywriting was going to hinder their website’s success.

So when the time came to rebrand, I decided to change things up.

Now, all my website projects include professional, in-house copywriting!

No more having to invest your hard-earned money in a website designer and a copywriter – get branding, website, and copywriting services for a fraction of the cost.

No more stress from trying to find and hire another contractor just to redo your website – experience a seamless, one-stop-shop process by hiring just one service provider (hint: that’s me! 😘).

No more late-night writing sessions of you trying to write your copy yourself (and ultimately wanting to pull your hair out) – rest easy, knowing your website’s copy is in expert hands, and save your evenings for a relaxing glass of wine.

No more second-guessing and overwhelming yourself by trying to make sure your website is SEO-friendly – let an expert do it for you! From keyword research, perfecting your unique brand voice, writing SEO-friendly page titles and meta descriptions, speaking to your unique audience, you name it.

No more fighting tooth-and-nail for website views or conversions – by making your website’s SEO top-notch, copywriters are able to make sure that your website not only gets found, but works as the best salesman on your team.

Now, even I can rest easy, knowing that I’m giving my clients the best route to success that I can.

And for someone who cares a lot about their clients (like, a lot), that’s a pretty great feeling.

So, have I convinced you yet? 

If I have, LOL GREAT! CLICK HERE AND LET’S GET TO FREAKIN’ WORK!!

Still have questions? That’s chill too! By filling out my contact form, we’ll schedule a free, no-commitment Discovery Chat where we can get to know each other and you can ask away ‘till your heart’s content 🙂